Principles of Marketing- Chapter 18: Creating Competitive Advantage

This is for Review, Educational, and Informationmal Purposes
1.) Discuss the need to understand competitors as well as customers through Competitor Analysis.
Competitor Analysis
2.) Explain the fundamentals of competitive marketing strategies based on creating value forcustomers.
Competitive Strategies
3.) Illustrate the need for balancing customer and competitor orientations in becoming a trulymarket-centered organization
Balancing Customer and Competitor Orientations