Bonkers Berlin Butchers Sells Meat Cushions: STORE CRAZY

BarcroftTVPublished: July 19, 2017Updated: July 21, 201714 views
Published: July 19, 2017Updated: July 21, 2017

Hidden in the backstreets of East Berlin is a butchers where nothing is edible. At first glimpse, Aufschnitt Textile Butchers on Boxhagener Street, Berlin, looks like a traditional butchers. But it is actually a quirky shop that'll guarantee to satisfy your homeware appetite, selling cushions that look like sausages, bacon and cold cuts of meat.

The variety of meat inspired soft furnishings fill the fake butcher counter and hang from the ceiling - just like a real-life butchers. CEO and owner of Aufschnitt, Silvia Wald, originally studied Clothing Technology in Berlin, before beginning a studio for pattern construction and production.

The name Aufschnitt Berlin was first coined as a cheeky play on words using the German word ‘schnitt’ meaning ‘pattern’ and the butchery expression “aufschnitt,” which describes a particular genre of sliced meats or cold cuts. The shop looks like a real butchers with a meat counter and hanging meat on the wall.

Germany is known for their love of sausages, and Silvia wanted to use this in a humorous way in her textiles. She said: "Aufschnitt Berlin is one of the most unusual label for design of lifestyle products and home accessory.” Using cotton, lycra, synthetic leather and natural dyes, the five ‘textile butchers’ at Aufschnitt create a variety of sausages, meat cuts and organs to sell.

Videographer / director: Aufschnitt Berlin
Producer: Shannon Lane, Ruby Coote
Editor: Sonia Estal

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