The Extra E In Google E.E.A.T.: Why First-Hand Experience Counts In SEO
1 year ago
1
In 2014, Google introduced E-A-T which stands for Expertise, Authority, and Trustworthiness (trustworthiness). These three pillars are the fundaments on which the quality of an article could be better determined. In December 2022, it added an extra E which stands for Experience and this is an important development as a counterpart to AI-generated content.
Why is E-E-A-T so Important for SEO? Google wants to give information to its users that is trustworthy. They have several ways to do that, but one of the most important is E-E-A-T.
https://becomedamngood.com/damn-good-seo/understanding-e-a-t-expertise-authoritativeness-and-trustworthiness-in-seo/
#seo #seotips #searchengineoptimization #onlinemarketing #googlealgorithm
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