MattDoesFitness - How I Proved The Fitness Industry Wrong (E016)

Join us for an exciting conversation with @MattDoesFitness the YouTube sensation, gymshark athlete and now entrepreneur who’s been inspiring millions across the globe to reach their health and fitness goals. In this episode, we delve into Matt’s journey, including the challenges he faced and mindset techniques that enabled him to transition from a 9-5 job to become a successful content creator. Tune in for the next two hours to hear Matt’s insights on building a thriving brand; optimising your workflow and leveraging mindset hacks to stay at the forefront of the ever-evolving world of fitness.

0:00 Introduction
1:16 Morisa Energy, Matt’s new business venture
6:54 Revenue sources and the pros / cons of sponsorships
11:00 ‘Fake natty’ claims: Matt’s steroid testing results
20:04 Genetics and underestimating your potential
25:00 Matt’s journey to pursuing fitness YouTubing full-time
27:34 Talent in sport and Matt stepping down from competing in athletics
31:00 The sad truth about teaching and the education system
41:00 Raising children and Matt’s relationship with his family
46:00 Ideal places to live and does weather impact your mood?
48:32 The ‘Luca Intros’ and the obstacles of becoming a YouTuber
54:40 Building a team and the importance of learning the basics
1:00:00 Can anyone be an influencer?
1:02:55 What would Matt do if he lost all his followers tomorrow?
1:04:30 Monetising your content and audience
1:06:36 The importance of originality versus following trends
1:07:46 The next steps for Matt
1:09:35 Consistency beats intensity
1:13:40 No more excuses and the “I haven’t got time” problem
1:16:35 Optimising your workouts; “every rep counts”
1:21:55 Controversy, authenticity and are sponsorships worth it?
1:31:15 Matt’s advice for young men
1:38:52 Ending

» Follow Matt «
Youtube: @MattDoesFitness
Instagram: https://www.instagram.com/mattdoesfitness/
Tik Tok: https://www.tiktok.com/@mattdoesfitness

» Follow Me «
YouTube: @MikeThurston
Instagram: https://www.instagram.com/mikethurston/?hl=en
Tik Tok: https://www.tiktok.com/@mike_thurston
THRST: https://thrstofficial.com/

Listen to First Things THRST: https://bit.ly/3JQWR1u