How Tom Geismar and Ivan Chermayeff designed Chase logo Using Lines and Shapes in Adobe Illustrator

In 1961, Tom Geismar and Ivan Chermayeff crafted the Chase logo following the amalgamation of Chase National Bank and the Bank of the Manhattan Company, giving rise to the Chase Manhattan Bank.
Characterized by an octagonal shape, this logo stands as a pioneering example of abstract corporate emblems, catalyzing the widespread adoption of abstract corporate visual identities for nearly 45 years since its inception.
Jamie Dimon - Chairman and CEO

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The geometric design uses clean, precise, and structured elements. In this approach, designers rely on basic geometric shapes like circles, squares, triangles, rectangles, straight lines, and curves.

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