Texas Vs. California: Why Thermomix Made the Smart Choice

As Texas reels in another business behemoth, California might as well hang a "Closed for Business" sign. Thermomix, a kitchen appliance manufacturer, is the latest company to pack up its corporate headquarters from Thousand Oaks, California, and head for the pro-business utopia of Dallas, Texas. This move is a no-brainer given that Texas is renowned for rolling out the red carpet for businesses, whereas California keeps tripping over its own. The Golden State is basking in its outdated glory, relying on its allure as "the place to be," while its out-migration continues to impact its economic viability. Meanwhile, Texas offers what any sensible business wants: less bureaucracy, a pro-business climate, and none of that "equitable and inclusive" folderol that's making California an entrepreneur's nightmare. So while California's Governor Gavin Newsom is out giving lukewarm pitches for businesses to move to his state, Texas just sits back and watches the companies roll in like the tide.

Thermomix is an "up-and-comer" with U.S. sales totaling more than $30 million last year. But what really spices up this corporate relocation is the ambitious expansion plan Thermomix has for supercharging U.S. sales. Businesses, large and small, are clearly getting the message: The Lone Star State is where the future is. And lest we forget, it's not just businesses. People are packing up and leaving California, taking trillions of dollars of assets and future business growth with them. Texas is increasingly becoming the land of opportunity, a place where you don't have to look over your shoulder when you head to the grocery store. In short, Texas is offering what California once promised but failed to deliver: a better future.

#BusinessExodus #GoldenStateBlues #TexasRising

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