The Worst Business I Ever Ran Ads For....

If you’ve ever worked in the Agency Space, then you’ve probably had at least one client that made you question everything you know about marketing. For me, it was a business that sold plastic covers for the tuning pegs of a guitar…
When we first launched the ads for this company, the metrics were almost unbelievable - double digit CTR’s, insane engagement, and we were getting clicks for pennies.
But something was off.. There were absolutely 0 purchases.
So after a bit of digging and looking at the actual ad - people were DESTROYING this product in the comments… In fact, I don’t think there was a single positive comment.
As it turns out, guitars are super expensive, and people don’t want to put cheap plastic covers on their super nice instruments.
This is why product-market fit is so important, and you can’t just rely on paid traffic to make customers actually want your product.
Have you ever worked with a client like this?