9/1/2023 Principles of Marketing- Chapter 16: Personal Selling and Sales Promotion

This is for Review, Educational, and Informationmal Purposes!
You will elarn the following:
1.) Discuss the role of a company’s salespeople in creating value for customers and building customer relationships.
Personal Selling
2.) Identify and explain the six major sales force management steps.,Managing the Sales Force
3.) Explain how sales promotion campaigns are developed and implemented.
Sales Promotion