adidas Announces the NHL's All-New ADIZERO Authentic Jerseys in Las Vegas! | Video

coolmediaPublished: June 30, 20171,142,482 views
Published: June 30, 2017

Here at stupidDOPE, we dig hockey almost as much as adidas. So when we heard about the NHL handling business in Vegas, we got airborne ASAP to catch all the action. On June 20, 2017, The National Hockey League (NHL®) and adidas showcased the new ADIZERO Authentic NHL jerseys & uniforms for all 31 NHL teams that are set to melt the ice with the 2017-18 season. With special guests like Desiigner, comedian Russell Peters, and Connor McDavid, the night unfolded in true adidas fashion.

Speaking on the craftsmanship of the new ADIZERO Authentic NHL jerseys, Dom Fillion (adidas Head of Apparel) details on how he and his team of designers took the hockey uniform system and hockey jersey silhouette to new heights by improving fit, touch & lightweight structure.

Setting the bar higher than anyone else in hockey apparel, adidas has made the ADIZERO Authentic NHL jersey lighter, cooler and more resilient by utilizing new cresting materials that make the new jersey up to 19% lighter in comparison to the current NHL Jersey. The ADIZERO Authentic NHL jersey features adidas Clima® technology embedded in the fabrics to present breathability to players. Pair those new attributes with construction that make their fabrics up to 27% stronger in burst testing & up to 72% tougher in abrasion testing, and you've got yourself a jersey thatll make you say “WHAT THE PUCK”'!?!
The ADIZERO Authentic NHL jerseys are created with elite performance and supreme aesthetics in mind, so try to get your favorite team's apparel quicker than Crosby can zip by his competitors!

Photo Credit: Getty//Jeff Vinnick

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