Name: How Do You Evaluate Your SEO Agency's Performance? A Handy Checklist.
Uploaded: 2023-08-31T10:12:06+00:00
Duration: 12 min 49 s
Description: As an entrepreneur, you juggle numerous responsibilities and must stay informed on a wide range of topics. Often, SEO falls to the bottom of this list and is subsequently outsourced. Given its special

2 years ago

As an entrepreneur, you juggle numerous responsibilities and must stay informed on a wide range of topics. Often, SEO falls to the bottom of this list and is subsequently outsourced. Given its specialized nature, many prefer to trust experts in the field. However, without some understanding, how can you assess the performance of an SEO agency?

This video offers a basic checklist to help you gauge whether an agency is truly delivering value for your investment.

Index:
00:00 Introduction
02:50 Check the quality and growth of your organic traffic
05:06 Check your keyword clouds and meta information
06:32 Check your blog posts and pages for titles, sub-titles, and in-depth information
07:50 Check your site health
08:54 Check your site speed
10:00 Check your structured data / Schema.org
11:09 Bonus tip - Check your backlinks
12:23 When in doubt, ask for a second opinion