Genius Sports Secures a Spot for Itself Right in the Thick of Football Betting

Genius Sports Secures a Spot for Itself Right in the Thick of Football Betting Pleas Subscribe For Daily Sports Betting News

Bet at MGM - IF YOUR BET LOSES, YOU’LL GET UP TO $1,000 BACK IN BONUS BETS - https://bit.ly/BetMGM1

Want To Place a Bet .. Download the Best Online Sportsbook! (IOS) http://bit.ly/453YUZG

Grab Barstool Sports Apparel @ The Official Barstool Store: https://bit.ly/barstool23

Bet On All The Big Games @ Xbet: https://bit.ly/xbetnow
First Deposit Bonus Up To $500 + $10 Casino Chip

Please Subscribe!
If you are wagering on professional football at online sports betting sites, odds are you’ve come into contact with Genius Sports, even if you weren’t aware.
The London-based data and technology company has, in the course of a few weeks, secured a significant position for itself in the world of legal sports betting. As a result, wagering on the Canadian Football League (CFL), National Football League (NFL), and English Premier League (EPL) has and will, for the foreseeable future, rely in part on the services of Genius Sports Ltd.
On Thursday, the NFL and Genius announced what is essentially a...

If you are wagering on professional football at online sports betting sites, odds are you’ve come into contact with Genius Sports, even if you weren’t aware.
The London-based data and technology company has, in the course of a few weeks, secured a significant position for itself in the world of legal sports betting. As a result, wagering on the Canadian Football League (CFL), National Football League (NFL), and English Premier League (EPL) has and will, for the foreseeable future, rely in part on the services of Genius Sports Ltd.
On Thursday, the NFL and Genius announced what is essentially a three-year extension of their partnership, giving the latter the ongoing and exclusive right to distribute the league’s live data to media companies and sportsbooks through to the end of the 2027-28 season. That data can be used to create betting markets, update odds, and settle wagers in a timely fashion, Genius says. 
“The expansion of this partnership follows the successful launch and integration of official NFL data throughout the sports betting, media and broadcast ecosystem, redefining the way fans engage with the NFL,” the company said in a press release. “Today, Genius Sports powers over 98% of the legalized U.S. sports betting market with official NFL data, driving innovations such as player props, micro-betting, same-game parlays and personalized data-driven advertising content.” We could see more online sportsbooks in the U.S. streaming live NFL games during the coming season, as the league and data/tech company Genius Sports announced today they've extended their partnership through the end of the 2027-28 season:https://t.co/jQdfDcGlDP pic.twitter.com/yBra4Oj1rN — Geoff Zochodne (@GeoffZochodne) July 6, 2023 Investors smiled at the announcement. Shares of Genius shot up during trading on the New York Stock Exchange on Thursday, rising more than 25% in value to close at $7.30 apiece. The stock price was up again on Friday, albeit around 2.8% as of midday. 
Renewing the NFL deal was essentially the “largest overhang” deterring investors from buying the stock, according to Charles Scherr, vice president of capital markets and strategic initiatives for Genius, in an interview with Covers. A recurring question for Genius from prospective investors was how the company would ensure a renewal of the NFL deal, and on favorable terms.
“And our answer to them, which I think we very much validated today, is that it's always going to be technology-driven,” Scherr said on Thursday. “It's always going to be about the relationships that we have in the NFL’s ecosystem with not only their sportsbooks but also their teams and their sponsors and their broadcast partners.”
Same name, different sport
Starting this season, Genius can sell additional U.S. sportsbooks on its “Watch Bet low latency live game video feeds,” allowing bettors to log into an app or site and wager on NFL games they can then view through the same operator. Genius began testing out the feature last year with Caesars Sportsbook — and provides it to sites outside the U.S. — but its new deal with the NFL frees it up to expand to other operators in the U.S.
“Watch Bet has proven to be a really significant tool for operators to drive further engagement in and around the NFL,” Scherr said. “And that's exactly what we want to happen. That'...