Shopify overview-12-customize your website

**Shopify**:

Shopify is a leading e-commerce platform that enables individuals and businesses to create their own online stores. It offers a range of customizable templates that allow users to design and brand their shops uniquely. Here's a brief overview:

1. **User-Friendly**: Shopify is designed for those without technical expertise, making it easy for anyone to set up and manage an online store.

2. **Customizable**: With its variety of themes and the ability to modify the HTML and CSS, businesses can design their store to align with their brand.

3. **Integrated Payment Options**: Shopify offers its payment gateway, called Shopify Payments, and also integrates with numerous other payment providers.

4. **Security**: Shopify ensures that online stores are secure, and it is compliant with PCI standards. This gives both store owners and customers peace of mind.

5. **Mobile Responsive**: Shopify themes are designed to be viewed on any device, whether desktop, tablet, or mobile.

6. **App Ecosystem**: The Shopify App Store hosts a plethora of apps to extend the functionality of the store, from inventory management to marketing tools and beyond.

7. **Built-in SEO Features**: Shopify's built-in tools help stores rank better in search engines.

8. **24/7 Support**: Shopify provides round-the-clock customer support to help businesses troubleshoot problems or answer questions.

9. **Scalable**: Whether you're starting a small business or expanding a large one, Shopify can handle your needs, from Shopify Basic to Shopify Plus for enterprises.

In essence, Shopify offers a holistic solution for those looking to start or grow their e-commerce business.