$1,370/Day in The Candle Business… WHAT?!

$1,370/Day in The Candle Business… WHAT?!
Sisters Jen and Jocelyn have grown their candle business from a side-hustle to a $500,000 a year revenue—and it all started with about a hundred bucks! We’ll learn how they did it in this interview.

Jocelyn first started making candles as a hobby and a way to give unique gifts to coworkers. She brought her sister Jen on board when she started selling her handcrafted candles at farmers markets. After a successful Kickstarter campaign, Jocelyn took the leap to focus on her business full-time, and then Jen followed soon after.

One great thing about a candle store is it doesn’t take a ton of money to get started. Jen and Jocelyn reinvested all the profits from their farmers market sales into the business. In the episode, Jen explains the best things to invest that money into to grow a business quickly, and her advice for someone who wants to start a handmade candle business with no money.

While they started with a farmers market booth, most of RxLA’s sales today are online. Jen shares how they built their online store and why sending email newsletters has been so impactful in growing their candle sales and revenue.

Jen and Jocelyn bootstrapped their business and were doing everything themselves when they started. Jen will share when they hired their first employees and how that’s fueled their growth. One way they tried to scale during Covid was through a brick-and-mortar store, which turned out to be their biggest setback. We’ll learn about the challenges of opening a physical retail space and what Jen and Jocelyn would do differently if they were starting it again.