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Do You Know Enough about Your Subject?

First, let’s talk about whether or not you know enough about your subject. I’m not saying that you have to have been studying your topic for decades. I’m a big fan of the notion that you can very quickly become an expert – much more quickly than you think. For some topics, you can become an expert in 10 hours or so. Sure, you’ll have a much better depth of knowledge over the span of decades, but there’s nothing stopping you from knowing your subject well enough right now.

Do you know your subject well enough to help someone who is newer than you? I believe that there are degrees of expertise. As long as you can absolutely help someone who is newer to the subject than you, then there should be nothing standing in your way as far as offering coaching.

If you don’t feel like you know enough, now’s the time to start studying. Start buying books and products about your topic. Live it and practice it. Turn yourself into a case study. Do what you can to get the knowledge you need. And you will continue learning and growing along the way.

Again, don’t let the idea that you need to know everything about your topic hold you back – ever. You’ll never know everything – no one does. You just have to know enough.

Study the People in Your Niche

Studying the people in your niche is one of the most important things you can do if you want to build up your integrity as a potential coach.

Really get to know them. See how they interact on social media, forums, and blogs.

What are their most common questions? What are they desperate for? What do they desire above all?

You should really have a picture in your mind of who these people are and how they live. If you become a coach or if you already are a coach, how can you best reach these people and how can you best help them?

What can you offer that is going to make them want to hand over their hard-won cash to hire you as a coach?

Immerse yourself in your niche. Constantly be present in your niche. Establish your authority in your niche. This is how you build integrity as a coach.