Are Your Ads Getting ‘Fake’ Engagement?

What’s the easiest way to get an advertiser to spend more money? Give them more reach & engagement!

It’s no secret that Social Media Apps give you quick, easy wins on the organic side for your first couple of posts, and then throttle your reach back once you’ve gotten a taste of that dopamine rush… But what about on the paid traffic side?

It’s just a theory… but here’s how I think Ad Platforms are leveraging principles of consumer psychology to get advertisers to spend more.

This was an answer to a question from a member of my TikTok Ads Accelerator Program. If you want to learn more about the program and how it can help you grow your business with TikTok this year comment or DM "Accelerator”