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Building Your Integrity as a Potential Coach

If people are going to hire you as their coach, then they need to trust you. They need to feel like you are a true authority on the topic they are interested in.

Depending on how you view your authority and reach in the market right now, you may or may not need to do a little bit of work. I don’t think it will take a long time to get to the point where you need to be – a lot of this has to do with perception (how others perceive you as a coach as well as how you perceive yourself). You have to be strategic about building your integrity as a coach.

You should know your subject well. You don’t want to pretend anything as a coach. You want to actually be able to help people – not just take their money. If you’re just taking their money and you don’t know your stuff, then you’re not doing your job and what you are doing might be fraudulent. I’m not saying you’d ever do that, but it’s time to make sure.

You should also truly understand what people in your niche need and want. If you don’t understand them, then you might not be able to connect with them. Remember that just because you know your topic really well doesn’t mean that you will be an effective teacher. Some people know their subject without being able to teach it well at all.

Also, you should be willing to learn and grow over time. You don’t know everything there is to know right now, even if you’re offering coaching services. It’s okay to tell people you don’t know everything and that you are going to work to find the answer they need. No one expects you to be all-knowing. People do expect you to be knowledgeable and they do expect you to go out of your way to help them if there is a stumbling block.

Be prepared to go above and beyond to help people. There’s more to being a coach than just knowing your subject matter. You also have to understand human psychology and how you can get people to perform. People are coming to you for coaching because they feel like they can’t do it on their own. You have to give them a leg up in any way and in any form that comes.

Let’s talk about each of these things in turn and in more depth.