Ep#336 Susan Van Klink: Alignment Strategy for Transitioning & Growth

⁠The Growth and Scaling Podcast with Todd Westra⁠
Episode 336 of the Growth and Scaling Podcast features ⁠Susan Van Klink⁠, Founder and CEO of ⁠Susan Van Klink Coaching and Advisory⁠. With a robust career in HR technology and executive roles, Susan highlights the importance of ALIGNMENT STRATEGY. 
She emphasizes ALIGNMENT STRATEGY by aligning sales, marketing, and product strategy for growth and discusses the potential of customer success in generating revenue through upselling. Susan also delves into leadership challenges, addressing loneliness and the scarcity mindset. Her advice covers hiring experienced executives, seeking mentorship, maintaining a clear vision, and more. 
If you're ready to gain actionable wisdom and practical strategies for enhancing your ALIGNMENT STRATEGY, fostering business growth, and mastering effective leadership, don't miss this enlightening episode. Tune in now to unlock the secrets to success! 

Ways to connect with Susan Van Klink:
Podcast: ⁠https://susansquared.com/⁠
Website:⁠ http://www.susanvanklink.com/⁠
Personal Twitter:⁠ https://twitter.com/svanklink⁠
Personal LinkedIn:⁠ https://www.linkedin.com/in/susan-van-klink-623538/⁠
Company LinkedIn:⁠ ⁠⁠https://www.linkedin.com/company/susanvanklink-com/⁠

What’s in this podcast episode?
00:37 Who is our guest for today, and what is her business
00:56 What are some highlights of their growth journey, and how do these experiences translate into helping other executives succeed
03:55 How does she help other founders and executives use her experiences to grow and develop their silos
06:44 What is their growth strategy for transitioning from product improvement for existing users to introducing new offerings
07:48 What is her opinion on why companies fail
09:08⁠ captainscouncil.com⁠ ad
12:58 What qualifications and past experiences enable her to assist executives in successfully scaling up to the next level
15:34 The biggest mistake that she saw companies when hiring great people
17:35 What will possibly happen if founders can't get the scarcity mindset in control
18:51 Reason why founders won't rely on their investors or your boards
20:44 Someone in her circle that keeps her motivated and helps her go in the right direction
21:54 What is the best go-to-market strategy every founder can have
22:55 Where to connect with Susan to learn more about her and her business
I highly suggest you watch this entire exchange between ⁠Susan⁠ and ⭐️⁠Todd Westra⁠ 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: ⁠https://links.thegaspodcast.com/336⁠

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