Marketing Timelines, Character Driven Marketing & Blue Collar Writers With Daniel P Riley & Nicky P

While Nicky P stands steadfast that marketing needs to begin months in advance of the release of a project, Daniel gets into some of the struggles Iron Age creators uniquely face in this regard. Nicky P brings up the over-emphasis of writers on story for marketing when the richer connections for potential readers are in the characters. Daniel retorts with the shortened release schedules and blue-collar ethos of Iron Age creators. When creators expect to put in their day's work, it often doesn't include marketing.

Nicky follows up with how focusing on a character-driven marketing campaign can create an ever-evolving and ever-present campaign that requires minor tweaks as new books come out. Maintaining the emotional core of the story with new struggles for the protagonist to build against. Daniel talks about the retooling needed for most Iron Age creators to reach the place where this is possible.

Find the full podcast episode @ https://ironagemarketing.com