Name: "What's The Fuss, Gus?" The Famous Sass-Talking Schlitz Robot (1979 TV Commercial)
Uploaded: 2023-06-13T23:26:53+00:00
Duration: 30 s
Description: "What's the fuss, Gus?" -Sassbot. I also love the way he says the "The Schlitz Malt Liquor Bull." This was a simpler time when AI was seen as a friendly beer laden sass talking robot, instead of a Ter

1 year ago

"What's the fuss, Gus?" -Sassbot. I also love the way he says the "The Schlitz Malt Liquor Bull." This was a simpler time when AI was seen as a friendly beer laden sass talking robot, instead of a Terminator 2 type thing. I would watch this robot sass talk fools all-day-long. Why not make a movie about Sassbot? He's so useless he reminds me of that road tripping robot that got messed up in Philly. https://www.nytimes.com/2015/08/04/us/hitchhiking-robot-safe-in-several-countries-meets-its-end-in-philadelphia.html "Sassbot, get out of the way of that bull! Quickly! Slowly waddle away Sassbot!"

I believe the actor who makes the face is: Michael D. Roberts (hat tip: Phynal)
https://www.imdb.com/name/nm0731426/

This commercial probably would have played in between Blackula, Petey Wheatstraw, and Disco Godfather. https://www.imdb.com/name/nm0601834/

Red Letter Media did a great review of Petey Wheatstraw and general Blaxploitation films. https://www.indiewire.com/gallery/blaxploitation-films-ranked-shaft/

This was around when they started an even weirder ad campaign that basically sank the company:
https://vinepair.com/articles/schlitz-history-ad-campaign/