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"What's The Fuss, Gus?" The Famous Sass-Talking Schlitz Robot (1979 TV Commercial)
"What's the fuss, Gus?" -Sassbot. I also love the way he says the "The Schlitz Malt Liquor Bull." This was a simpler time when AI was seen as a friendly beer laden sass talking robot, instead of a Terminator 2 type thing. I would watch this robot sass talk fools all-day-long. Why not make a movie about Sassbot? He's so useless he reminds me of that road tripping robot that got messed up in Philly. https://www.nytimes.com/2015/08/04/us/hitchhiking-robot-safe-in-several-countries-meets-its-end-in-philadelphia.html "Sassbot, get out of the way of that bull! Quickly! Slowly waddle away Sassbot!"
I believe the actor who makes the face is: Michael D. Roberts (hat tip: Phynal)
https://www.imdb.com/name/nm0731426/
This commercial probably would have played in between Blackula, Petey Wheatstraw, and Disco Godfather. https://www.imdb.com/name/nm0601834/
Red Letter Media did a great review of Petey Wheatstraw and general Blaxploitation films. https://www.indiewire.com/gallery/blaxploitation-films-ranked-shaft/
This was around when they started an even weirder ad campaign that basically sank the company:
https://vinepair.com/articles/schlitz-history-ad-campaign/
More Fun Videos:
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https://youtu.be/g3NjhII7uhE
1976 "HULK SMASH Honeycomb Cereal" (4k) Animated Cereal TV Commercial (70's Ad)
https://youtu.be/SxK6_TMF_7s
Applebees Salads are FULL of cut off fingers...
https://youtu.be/ruyajIyQ0GM
Smokey The Bear rapping about fire safety:
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Have you met our friend The La Choy Dragon?:
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1979.
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