Adidas Has Canceled Kanye West 🫣

adidas Officially Terminates Partnership with Kanye West

adidas has had enough of Kanye West (Ye), with the German sportswear giant officially terminating its contract with the eccentric artist, and will stop the adidas YEEZY business with immediate effect.

Following a spiraling run of offensive behavior from the rapper and designer, the company is officially cutting ties with Ye with immediate effect.

The company will take a hit of as much as €250 million ($246.5 million) to the net income in the current fiscal year.

“Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said in a statement.

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