Principles of Marketing: Chapter 12- Marketing Channels Delivering and Customer Value
10 months ago
58
This is for Review, Educational, and Informational Purposes
You will learn the following:
1.) Supply Chains and the Value Delivery Network, The Nature and Importance of Marketing Channels
2.) Channel Behavior and Organization
3.) Channel Design Decisions
4.) Channel Management Decisions
5.) Marketing Logistics and Supply Chain Management
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