E257: HOW FASHION BRANDS CAN TURN RETURNS INTO A STRATEGIC CUSTOMER LOYALTY ADVANTAGE

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🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E257: HOW FASHION BRANDS CAN TURN RETURNS INTO A STRATEGIC CUSTOMER LOYALTY ADVANTAGE - Sophie Aubard, yayloh - THE ECOMMERCE EDGE Podcast - 18 August 2023

💡Sophie⁠ is the Co-Founder & CEO of ⁠yayloh⁠ - ⁠https://www.yayloh.com⁠
💡yayloh is an end to end returns platform for fashion brands
💡yayloh is laser focused on how brands can turn returns into a strategic customer retention advantage vs just an expensive part of doing business
💡yayloh believes that returns are a crtitical customer touch point, one that can build brand value, give customers joy and stand out as a reason to return to the brand again and again
💡In this episode, Jason & Sophie discuss how brands need to change their mindset and strategy around returns so that it becomes a key pillar of long term trust building between brand and customer

Enjoy!
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