It Might Not Seem Important, But It Is. Can You Spot The Difference Between The Two Tins?
Recently, a federal judge ruled against McCormick & Co. and has decided to proceed in a lawsuit concerning the size of its ground pepper product, and despite the company’s request to dismiss the motion.
A smaller spice seller Watkins, Inc., sued McCormick last year after discovering that the competitor had removed 25 percent of their product although using the same tins.
The picture here demonstrates what Watkins is aiming to accomplish with this case. Obviously, when compared side by side, McCormick seems to have more pepper than the Watkins container – even though McCormick is fooling its customers with a visual trick. That’s right, McCormick is essentially using an optical illusion to sell more ground pepper than Watkins. Do you think this is fair?