Ep#332 Paul Zak: Uncovering the Secret of Neuro Marketing: How to Boost Business Growth

⁠The Growth and Scaling Podcast with Todd Westra⁠
Episode 332 of the Growth of Scaling Podcast features ⁠Dr. Paul J. Zak⁠, the Founder & CIO of ⁠Immersion Neuroscience⁠. Delve into Neuro Marketing and its pivotal role in propelling Business Growth. Join Paul as he unveils a neuroscience-as-a-service platform that deciphers real-time brain responses, revolutionizing emotional and attentional engagement during various experiences. 
Witness the power of predicting behavior through brain signal analysis post-messages or events, optimizing marketing tactics and training content for exponential Business Growth. Explore its extension into digital health, foreseeing mood shifts and potential medical risks. Through challenges, learn how the platform adapts, from market misalignment to strategic restructuring, navigating the pandemic landscape.
Don't miss out on this transformative insight! Tune in to gain a fresh perspective on Neuro Marketing's influence on Business Growth. Join Paul as he navigates the realms of brain responses and behavior prediction, offering invaluable strategies for optimizing engagement and expanding your business horizons.
Ways to connect with Paul Zak:
Website:⁠ http://getimmersion.com/⁠
Twitter: ⁠https://www.twitter.com/paulzak⁠
Company Twitter:⁠ https://twitter.com/immersionneuro⁠
Company Facebook:⁠ https://www.facebook.com/getImmersion/⁠
Personal LinkedIn:⁠ https://www.linkedin.com/in/paul-zak-91123510/⁠
Company LinkedIn:⁠ https://www.linkedin.com/company/immersion-neuroscience/⁠

What’s in this podcast episode?
00:34 Who is our guest for today, and what is his business
01:00 Some hiccups they hit while trying to scale and grow the business
03:19 What is his mantra
04:34 Their growth journey and how it started
05:40 Whom do you need to listen to and why
06:35 Why is it important not to be emotionally involved and be very rule-based when scaling
08:10⁠ captainscouncil.com⁠ ad
09:47 More details of what their business does and how it started
11:26 How does their software work, and who are their clients
14:00 Two core components of Immersion
15:23 What Immersion discovered that the marketplace needs to know
17:00 How does their software collect data, and how do other businesses like marketing agencies use that data
21:43 What is his simple goal in life
22:58 Someone that inspires and helps him to get where he is right now
24:38 Where to connect with Paul to know more about him and the business
I highly suggest you watch this entire exchange between ⁠Dr. Paul J. Zak⁠ and ⭐️⁠Todd Westra⁠ 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: ⁠https://links.thegaspodcast.com/332⁠

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