8/17/2023 Principles of Marketing: Chapter 11- Pricing Strategies
10 months ago
23
Describe the major strategies for pricing new products.
1.) New-Product Pricing Strategies
2.) Explain how companies find a set of prices that maximizes the profits from the total product mix. Product Mix Pricing Strategies
3.) Discuss how companies adjust their prices to take into account different types of customers and situations. Price-Adjustment Strategies
4.) Discuss the key issues related to initiating and responding to price changes. Price Changes
5.) Overview the social and legal issues that affect pricing decisions. Public Policy and Marketing
Loading comments...
-
1:51:59
WorldAcademicTutor
10 months agoPrinciples of Marketing: Chapter 11- Pricing Strategies
19 -
2:50:00
GlobalProductandGamingReview
10 months ago8/10/2023 Principle of Marketing: Chapter 10- Pricing Understanding and Capturing Customer Value
12 -
6:45
Educationleaves
1 year agoWhat is Pricing in marketing? | Pricing strategies
39 -
5:56:27
WorldAcademicTutor
10 months ago8/3/2023 Principles of Marketing- Chapter 8:: Products, Services, and Brands
16 -
2:49:24
WorldAcademicTutor
9 months agoPrinciples of Marketing- Chapter 19: The Global Marketplace
20 -
2:48:22
WorldAcademicTutor
9 months agoPrinciples of Marketing- Chapter 18: Creating Competitive Advantage
14 -
4:08:07
WorldAcademicTutor
11 months ago7/08/2023 Principles of Marketing: Chapter 1- Creating and Capturing Value
16 -
2:57:18
WorldAcademicTutor
9 months ago8/22/2023 Principles of Marketing: Chapter 13- Retailing and Wholesaling
31 -
3:50:23
WorldAcademicTutor
9 months agoPrinciples of Marketing- Chapter 16: Personal Selling and Sales Promotion
13 -
3:15:29
WorldAcademicTutor
10 months agoPrinciples of Marketing: Chapter 12- Marketing Channels Delivering and Customer Value
30