E256: 📦EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - 16 August 2023

📦Suzie⁠ is the Digital Marketing & E-Commerce Lead (ANZ) at ⁠Metagenics⁠ - ⁠https://metagenicsanz.com⁠
📦Metagenics is a natural health product and supplement manufacturer
📦Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI
📦Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products
📦In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more

Enjoy!

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