SKITTLES GOES WOKE!

Skittles Goes Woke!

Candy brand Skittles has recently faced significant backlash after partnering with
GLAD (the Gay & Lesbian Alliance Against
Defamation) and altering some of its packaging to include 'Black Trans Lives Matter' messaging.

The limited edition Pride Packs deviated from Skittles' signature color wheel, opting for a toned-down design with illustrations and wording such as 'express urself.’

The new packaging design has triggered massive online backlash, with many social media users expressing their anger and disappointment.

Some have likened the marketing strategy to
Bud Light's recent controversy involving transgender influencer Dylan Mulvaney, which led to significant customer loss for Anheuser
Busch.

Skittles' collaboration with GLAAD is part of a four-year partnership aimed at supporting the
Pride Packs have previously been all-gray to symbolize the brand's support, but last year's concept changed to include work from Skittles' decision to alter its packaging in partnership with GLAD has ignited a heated debate that extends beyond the candy aisle.

It has brought to the forefront questions about corporate responsibility, authenticity, and the potential risks and rewards of aligning with social causes.

The controversy raises questions about the authenticity of corporate social responsibility initiatives.

Is Skittles genuinely supporting the LGBTQ+ community, or is this a marketing ploy?