Back to School Knives The Dark Underbelly of Influencers’ Favourite New Shopping App

Temu is the newest discount sales app to hit the market, following in the footsteps of Wish and AliExpress. In the last six months hundreds of influencers in the US and UK have taken to social media, proudly showing off their discount “hauls” of mass-produced plastic to thousands of followers. But is Temu all they claim it to be? Offering everything from chastity cages to hats for hens, the Chinese app has recently raised concerns from parents with a ‘Back to School’ sale which includes knives and concealable weapons. A Byline Times investigation can reveal this to be one of many issues with the company, whose data gathering policy, questionable sales practices and insidious marketing techniques have led the US to consider banning it completely. If you use Facebook, you will likely have encountered Temu’s trademark orange advertisements. A one-stop shop for everything you never knew you never needed, their main gimmick is ridiculously low prices, with many products costing less than a pound. Their explanation for such bargains is that they operate as a ‘middleman’ between sellers and customers, thus keeping operating costs to a minimum and ensuring that the knives (and everything else they sell) are made and stored by other companies. Fans across various social media platforms regularly extol the virtues of Temu, sharing reels and posts showcasing their latest buys and challenging the idea that Temu is a scam. Dig a little deeper and the reason for such loyalty becomes apparent. Alongside their cheap products, Temu runs a number of affiliate marketing schemes.

https://bylinetimes.com/2023/08/11/back-to-school-knives-the-dark-underbelly-of-influencers-favourite-new-shopping-app/

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