Buying A Roof Online

Today where we sit is this new era of expectation, which is the web experience.

The web experience means if a homeowner can show up on a website, browse the website, learn what they need to know about that company, and is leading to what I view as the future.

We've got new tools and tech out there that will allow for anyone to use technology, they'll be able to pick their product, select their financing options, fill out the loan app, and then bingo.

They just bought a roof without having to talk to a single soul.

Segment number one is the, probably the smallest sliver right now, which is the online shopper who is happy to buy a roof online without talking to anybody.

This segment will grow segment number two, I believe, to be the fastest growing segment right now, which is the hybrids, the people that will get a quote online and still want to talk with somebody.

And then segment number three is the refusal segment. I refuse to adopt that technology.

The threat to us comes at a great service to many, many homeowners.

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