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Plant-Based and Vegan Foods: The demand for plant-based and vegan foods was on the rise, with more people choosing to follow plant-based diets or reduce their consumption of animal products. This led to an increase in plant-based meat alternatives, dairy-free products, and innovative vegan dishes.

Sustainability and Locally Sourced Ingredients: Consumers were increasingly interested in knowing where their food came from and how it was produced. This led to a focus on locally sourced, sustainable, and organic ingredients in restaurants and food products.

Functional Foods: Foods that offered health benefits beyond basic nutrition gained popularity. This included foods with added probiotics, prebiotics, adaptogens, and other functional ingredients believed to support overall well-being.

Alternative Flours: There was a growing interest in using flours made from alternative grains and ingredients, such as almond flour, coconut flour, chickpea flour, and even cricket flour.

Global Flavors and Fusion Cuisine: American consumers were becoming more adventurous with their palates, leading to an increased interest in global flavors and fusion cuisine. Dishes that combined different culinary traditions and flavors were gaining attention.

Snacking Innovations: Snacking was evolving beyond traditional options, with a focus on healthier and more unique snack choices, such as vegetable-based snacks, protein bars, and exotic fruit chips.

Food Delivery and Ghost Kitchens: The pandemic accelerated the popularity of food delivery services and ghost kitchens (restaurants that only offer takeout and delivery). This trend was driven by the convenience and safety considerations brought on by the COVID-19 pandemic.

Artisanal and Craft Foods: Consumers were seeking out artisanal and craft foods, including handcrafted cheeses, bread, chocolates, and beverages. These products were often associated with high quality and unique flavors.

CBD-Infused Products: CBD-infused foods and beverages gained attention for their potential relaxation and stress-relief effects. However, the regulatory landscape for CBD products was still evolving.

Low Sugar and Reduced-Processed Foods: More people were paying attention to their sugar intake and looking for products with lower sugar content. Additionally, there was a growing interest in minimally processed and whole foods.