Estée Lauder = Badass Sales B****

Estee Lauder's entrepreneurial journey started with selling her products at beach clubs, salons, and beauty shops, with her unique sales pitch and approach leading to her success. Her belief in the power of word-of-mouth advertising, creating a loyal customer base, and innovating with the introduction of her first fragrance, Youth Dew, contributed to the massive growth of her business.

Lauder's company is now a conglomerate owning over 20 different beauty and cosmetics brands, including Clinique and Mac, and earned over $17 billion in revenue last year. Lauder's philosophy was that every woman can be beautiful, and her passion and persistence fueled her success.

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