The Century of the Self - Happiness Machines - Episode 1

"The first episode concerns Edward Bernays, Freud's nephew and one of the most influential pioneers in public relations. Appealing to what his uncle believed were the aggressive and prurient forces hidden inside of all mankind, Bernays manipulated these inner desires to promote group thinking - first in drumming up the patriotic support of U.S. citizens during World War I and later in the realm of advertising."

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