Old, But Gold, Lead Generation Strategy

11 months ago

Direct mail is one of the most powerful ways to arm every single salesperson with a strategy to make more deals. So you're not reliant on company leads, so you don't have to only knock doors, and so you can take advantage of, of your door knocking efforts if no one's home. When you open your mailbox and you pull out something that looks like this.

Let me ask you, is that going in your trash or open? This catches someone's attention long form, direct mail letters. They work so well, which is why when someone takes the time to read that we're holding their attention much longer than if they get a postcard. When they read that long letter and it came in a very personal envelope.

There's a very human touch. The leads are about this high. Why is direct mail not dead? Because your inbox here on this thing, your phone, this thing is cluttered because it's fast, it's cheap, and it's easy. Very few people are willing to put the time into play in direct mail. Your opportunities are as simple as just doing this, and you can start getting leads because this box is less competitive than this box.

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