Weird Sales Lesson That Works Great

This is one of the weirdest things that I learned about sales that works really well, and that's airing out all your dirty laundry right away. Now, when you talk about what's bad about working with you or the top complaints, what ends up happening is two things. One, you're bold and you end up building a whole lot of trust.

Because you're airing out the grievances and instead of trying to just, you know, hide behind them as if they don't exist, when you know that they do. And the second thing that happens is you're, you're airing out some of the biggest objections right away. So I want you to make a list of the top three to maybe even five things.

That you find aren't great about your company, the complaints, maybe it's that you're more expensive. Maybe it's that your sales process requires a bit more time to understand what the customer really needs. And if you can address that head on at the beginning of an appointment to say, Hey, Mr. Homeowner, before we get started, I just wanna get give you the bad news first, then rip the bandaid off.

You're bold as heck. You build a tremendous amount of trust. You've tackled the big objections outta the gate, and it's smooth sailing from there.

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