E54: The Art of Social Selling | Steve Bookbinder (Sales #5)

Steve Bookbinder joins us from New York on this episode! Steve is a multi-book selling author with decades of experience in sales! He has done OVER 5000 workshops. He unleashes a unique perspective on sales. 👀

Steve starts with the view that sales is a social process - knowing more people in a business and having deep rapport with prospects is a sure fire way to win champions of your product. 🏆

He then hits us with the reality - if your prospect hasn’t even put your name in their calendar as a next step then what makes you think they’re gonna buy from you? Always book next steps in and have a roadmap to securing the sale. ✅

Find out more such as “what do most salespeople do to make their lives harder??” (The clue: sell too much). There’s a reason this episode is one of our longest to date! Tune in. 📡

Connect with Steve: https://www.linkedin.com/in/stbookbinder
Connect with Suraj: https://www.linkedin.com/in/suraj-t-4a9630155
Find Steve’s most recent book here: https://books.google.co.in/books/about/Echo_Selling.html?id=oXgCzwEACAAJ&source=kp_book_description&redir_esc=y