E253: 📦B2B Commerce Corner | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E253: 📦B2B Commerce Corner #15 | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS - Brandon Bobart, Wholesale Gorilla - THE ECOMMERCE EDGE Podcast - 09 August 2023

📦Brandon⁠ is the CMO of ⁠Wholesale Gorilla⁠ - ⁠https://wholesalegorilla.com⁠⁠
📦Wholesale Gorilla⁠⁠ is a ⁠Shopify App⁠ that adds a suite of B2B functionality to Shopify
📦Wholesale Gorilla has been available since 2017 and has steadily added new functionality then until now
📦Brandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiatives
📦In this episode, Jason & Brandon talk about the challenges of building a brand outside the Shopify ecosystem and how B2B eCommerce tech vendors can position and market themseleves for succsess in this bravew new world

Enjoy!

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