What is and why is LEAD THE NARRATIVE?

What is and why is LEAD THE NARRATIVE?

“The darkest places, most miserable places, most lonely places are reserved for those who knew the right thing to say or do who instead chose the path of no resistance to remained silent and still. Theirs is the destiny of fools. They possessed the power, the opportunity and the influence to redirect the course of human history but not the will. Fear of the loss of monetary gain, personal liberties, and luxurious relationships was weighed in the balance against moral fortitude and the well being of strangers; fear won. …” J Loren Norris