Principles of Marketing: Chapter 9- New Product Development and Product Life-Cycle Strategies

This is for Review, Informational, and Educational Purposes
In this lesson, you will learn the following:
1.) Explain how companies find and develop new-product ideas.
New-Product Development Strategy
2.) List and define the steps in the new-product development process and the major
considerations in managing this process.
The New-Product Development Process
Managing New-Product Development
3.) Describe the stages of the product life cycle and how marketing strategies change during
a product’s life cycle.
Product Life-Cycle Strategies
4.) Discuss two additional product issues: socially responsible product decisions and
international product and services marketing.
Additional Product and Service Considerations