So You Want To Be A Business Owner? with Kalene Hoffmann - Episode 103

Welcome to the Standing Stone Podcast!

In this episode, we talk with an amazing businesswoman and entrepreneur, Kalene Hoffmann, about how she found her way to owning multiple businesses. She began her journey with a degree in business and followed her passion for helping people through her many businesses including her first gym, her blow out bar turned salon and then joining a fitness franchise! Her insights into not only owning a business but finding a niche for your business and then standing apart from your competition is great! She also shares the importance of building a team, setting boundaries and making sure you are getting a return on your investment. I know I learned a lot from this conversation and hope you can too if you are interested in starting your own business or even taking the next step in the journey of owning your own business.

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Ethan and Kat Pippitt are the proud owners of Standing Stone Kennels. They breed German Shorthaired pointers and train all types of dogs for the hunt and the home. Their training strategies are easy to follow and are flexible to meet the needs of individual dogs. They are avid outdoorsmen and when they aren't training dogs they spend their free time hunting all kinds of game across the United States.

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00:00 Intro
2:08 Who Is Kalene And How Did She Get Started As A Multi-business Owner?
7:05 How To Set Yourself Apart - Find Your Niche
13:00 Continue Your Education
14:00 The Evolution Of Business - Be Open To Changing & Adapting
15:44 Building Your Team
21:28 Giving Up Control
28:45 There Is No Exact Path To Opening A Business
32:45 See The Bigger Picture
41:50 Return On Investment
48:26 You Have To Set Boundaries
56:00 Future Goals For Your Business
1:01:00 Franchise vs Building From The Ground Up
1:01:40 Outro