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Make Maintenance Sexy
Maintenance isn't sexy, so we need to learn how to make our offer sexy. Have you ever seen the infomercial that says like, Buy our new Ginsu knife. So you're sold on the knife, and then they have the value stack, which is if you order now, we'll double your order a hundred percent free. And if you call in the next 10 minutes, we're also gonna include the cookbook and we're gonna include the new storage thing for your chopped vegetables.
And you get rushed free shipping backed by our money back guarantee. So that's called the value stack. It's adding in all of these things where at the end of the day you're buying the bundle. It's simply how it's presented to have a higher appeal. What it's designed to do is to overwhelm someone and with value in a good way.
So we're gonna take that same concept and apply it into this package. So instead of someone thinking to themselves, I just get commercial maintenance done. That's not sexy. No one cares. But this is.
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