The Second Purpose of Marketing - Robert Syslo Jr

In this video, we will be talking about the second purpose of marketing, if the first sale in marketing is getting someone to talk to you, the second purpose to diffuse the tension, learn exactly what I mean by that in this video. My name is Robert Syslo Jr. and I want to help you see the truth today!
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What is the second purpose in marketing? In order to figure that out, we have to go back to the first purpose of marketing, which is getting someone to listen in order to do this you have to build an identity for yourself. This all really depends on if you are doing it correctly if you are doing it right, having consistency, and are putting out constant information.

The second purpose in marketing is to diffuse or remove the tension between you and a potential prospect, yes that is it the second purpose of marketing is to diffuse the tension that exists between you and someone that may be apprehensive of buying. Maybe this person had a bad experience or is really trying to find out a correct experience, and your job is then to diffuse the situation that can exist between two parties so you can have a conversation.

You don't want to have this tension mixed in with a potential sale with a prospect, you want the conversation or experience to be something you both enjoy, you don't want to add fire to an existing fire.

The second purpose of marketing is to use your content, your advertising, your budget, your time, and your energy to diffuse the tension.

Robert Syslo Jr is an internationally renowned Creative Branding Expert responsible for the digital creation, production, and promotion of small, medium and large businesses. His specialty lies in entrepreneurs, influencers, and any business interested in creating a message out into the marketplace. Having worked with entrepreneurs to assist in developing, scaling and enhancing their message into the marketplace, Robert specializes in branding, video production, marketing, website design, graphic design, television show creation and distribution.

With clients across the world, Robert has helped hundreds of companies and individuals develop their personal story, and share that story online in Digital Video. Robert got started in a digital video back in 2007 when Youtube began to become very large. Companies at that time were interested in telling their stories on Yelp, CitySearch, and other platforms, now the game has changed to social media. Robert specializes in a depth storytelling, brand aesthetics, content creation, video FX, editing, cinematography, product development, and distribution. For the last 16 years Robert is at the forefront of his industry and has changed digital video to become exciting, enthralling and most of all interesting to an audience.

To gain access to live Branding and Advertising Training and how Robert Syslo built and assisted the development of some of the worlds most notable brands pick up his training here: https://sysloventures.com/secretsrevealed

Learn more about how Robert Syslo can help you - https://sysloventures.com
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