PCA 2023: Room101

Cigar Coop has been covering the Trade Show since 2010, and each year we always had a visit with Matt Booth and Room101 Cigars. At this year's Premium Cigar Association (PCA) Trade Show, Room101 had a station in the Forged Cigar Company booth. While we did get to see the products being showcased by Room101, we could not get time with Matt for our interview because the booth was quite busy. The good news is Matt made himself available after the trade show to talk about his offerings via a zoom video calll. This was the first full Trade Show that Matt and Room101 had with Forged Cigar Company. Room101 would bring back an old brand and introduce brand extensions to two others. It was most exciting to see the brand has kept its identity and roots - and even more importantly, Matt Booth is still Matt Booth.

Full PCA Report: https://wp.me/p6h1n1-q4u