New Rules of Marketing and PR - The 1 Minute Summary

Learn the new rules for effective marketing and PR in the digital age in this summary of David Meerman Scott's bestseller New Rules of Marketing and PR.

This 1 minute video reveals the "new rules" Scott argues marketers and PR professionals must adopt to succeed in today's hyper-connected world. These include being useful first by providing valuable information that helps people, sharing information freely, listening first before promoting your message, being authentic and transparent, building real relationships, embracing transparency and measuring true influence rather than media hits.

The strategies in this video show how following these new rules focused on value, engagement and trust can transform your marketing and PR efforts. Scott argues that the rise of social media and online networks requires a shift from "interrupting strangers with ads" to "serving customers with information they actually want." The principles of being useful, sharing information generously, listening before talking, being human and authentic, and measuring real impact are summarized in this short but powerful book summary video to inspire you to adopt the new rules for effective marketing and PR in the digital age.

Key points:
• Be useful first by providing valuable information that helps people
• Share information freely and generously
• Listen first, then talk by listening to what people are saying online
• Be human, authentic and transparent
• Build real relationships through meaningful interactions
• Embrace transparency and share both the positive and negative
• Measure true influence through followers, shares and comments

New Rules of Marketing and PR provides a framework for transforming your marketing and PR efforts by adopting a new set of rules focused on value, engagement and trust in the digital age.

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