The Big Three: Joe Rogan and Ice Cube Discuss Challenging the Mainstream Sports Media

Join Joe Rogan and Ice Cube in a compelling conversation as they explore the challenges faced by the Big Three basketball league in gaining mainstream recognition. Ice Cube expresses his frustration with the lack of coverage and attention from mainstream sports media, speculating that their hesitation may be due to concerns about their relationship with the NBA. Despite the potential benefits of promoting the Big Three, including its unique summer schedule and the involvement of former hall of famers, mainstream media has largely overlooked the league's achievements. Discover the passion behind Ice Cube's vision for the Big Three and the determination to push forward despite the obstacles. Get ready for a thought-provoking discussion that sheds light on the complexities of the sports industry and the struggle to break through the barriers of mainstream media.