Bosch Revisited: An AI-Powered JTBD Research Experiment

Welcome to 'Bosch Circular Saw Case Study Revisited: An AI-Powered JTBD Research Experiment.' In this video, we delve into the evolution of the Jobs-to-be-Done (JTBD) research method, exploring how artificial intelligence, specifically ChatGPT, is revolutionizing the process. We revisit the iconic Bosch circular saw case study, comparing traditional qualitative interview results with AI-generated job maps and success metrics. This experiment showcases how AI can offer a more systematic, consistent, and less biased approach to JTBD research. Join us as we explore the future of JTBD research, and don't forget to share your thoughts in the comments below!

Original Case Study: https://jtbd.one/bosch-case
Catalog: https://mikejtbd.gumroad.com/l/cutting-wood-bosch
Contact: mike@pjtbd.com
Blog: https://jobstobedone.substack.com

"Spellbound"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

"Dreams Become Real"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/