Sissi syndrome
Una nueva entidad depresiva llamada "sÃndrome de Sisi", en referencia a la ex emperatriz de Austria, fue introducida por una compañÃa farmacéutica en 1998.
Su campaña publicitaria presenta información sobre la nosologÃa, los sÃntomas y la terapia recomendada. Revisamos la literatura relevante sobre este sÃndrome y no podemos confirmar las afirmaciones al respecto. La falta de pruebas cientÃficas de que sea una entidad independiente de la depresión contrasta con la cobertura mediática generalizada en Alemania, que fue organizada por una empresa de relaciones públicas. Por lo tanto, discutimos nuevos tipos de estrategias de marketing ("traficantes de enfermedades") por parte de las compañÃas farmacéuticas y concluimos con algunas recomendaciones preventivas.
A new depressive entity called "Sisi syndrome", in reference to the former Empress of Austria, was found by a pharmaceutical company in 1998.
Its advertising campaign presents information on the nosology, symptoms and recommended therapy. We reviewed the relevant literature on this syndrome and cannot confirm the statements in this regard. The lack of scientific proof that it is an independent entity of depression is in stark contrast to the widespread media coverage in Germany, which was organized by a public relations firm. Therefore, we discuss new types of marketing strategies ("disease mongers") by pharmaceutical companies and conclude with some preventive recommendations.
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