Why tell your brand story?

stellanorthmPublished: November 15, 2016Updated: November 22, 201610 views
Published: November 15, 2016Updated: November 22, 2016

In order to get people to remember something you said, first, you need their attention. A story makes information more relevant and makes us care. This also explains why we identify more with people who have suffered the same or similar struggles as we have. If your fans, customers or clients view your brand and the people behind it as similar to them, they will trust you and continue engaging with you.

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