Disney's Sale of ABC: Is It Really About Unloading a Diminishing Asset?

11 months ago
3
business of entertainment abc disney hulu hollywood mergers and acquisitions bob iger quarterly reports upfronts ad sales linear television disney fox merger

Adding to Disney's many recent woes in these days before their quarterly investor's call, Disney announced it would be "selling" some of its businesses that they no longer will believe to be part of their core. Among these is ABC, which at the last upfronts (where advertisers make their initial commitments for the next year) still scored nearly $4BN in ad sales. Why would they sell one of their better-performing assets?
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