Your Brand Must Show Up as a Character in Your Stories

#shorts
People connect with characters far better than they connect with corporate manifestos or core values. Your brand needs to show up in your stories as a mentor or guide character in the stories that you tell.

Full Video: https://vist.ly/6d6z

#churchmarketing #nonprofitmarketing #christiannonprofit #churchcommunications #storiesmobilize #endstorypoverty