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To Barbenheimer or Not to Barbenheimer, That is the Box Office Question
1 year ago
2
The weekend box office has been racked by contradictions... Barbie opens to numbers well over even the optimistic expectations of Warner Bros, while Oppeheimer's rosy reception was nothing short of miraculous given its heavy action competition. Moreover, The Sound of Freedom continues to outperform expectations despite much push back from industry insiders and a willing to condemn press. But the anticipated bonanza from Tom Cruise's latest Mission Impossible is not coming in as robustly as expected. What are some of the unexpected reasons behind these seeming contradictions of results? And can we now say officially that theatrical distribution is not dead?
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